Shot-by-Shot Analysis

Shot 1: Establishing shot- This shot establishes the jet as the setting where the commercial will take place.

Shot 2: Close-up shot- This shot adds a moving wagon that is located at the setting with the jet. The rising action begins.

Shot 3: Close-up shot- This shot adds a person pulling this wagon but still leaves a mystery as to what is happening as the viewer can not see the whole picture.

Shot 4: Close-up shot- This shot shows a persons feet pulling this wagon near the jet, but the audience still isn’t able to complete the whole picture.

Shot 5: Medium shot- This shot shows the audience the mystery person that they have been watching: Roger Federer.

Shot 6: Medium shot- This shot shows the Netjet attendants asking Mr. Federer if he needs any help with his luggage. It is the last of the rising action shots.

Shot 7: Medium shot- The shot then goes back to Federer who claims he does not need help, though his luggage is not shown.

Shot 8: Medium Shot- The two Netjet men are shown in this shot once again. No shots the audience has seen have shown the whole setting since the first shot, which leaves them wondering what exactly is happening.

Shot 9: Pan shot- This shot is the climax of the commercial. The audience finally sees that Federer is carting all his trophies.

Shot 10: Medium shot- This final shot is of the jet attendants saying how soon “he’s going to need a bigger plane.” This last shot establishes Federer with the Netjet company with the idea that if he will fly Netjet, so will you.